Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

Traditionally, entrepreneurs have been expected to focus mainly on profits and performance (aka, the good old “bottom line”). However, there has been a notable shift in mindset among younger founders ...

From recurring revenue streams to higher order values and deeper client relationships, B2B business opportunities in 2025 ...

I will refer to it as the business-to-consumer-to-business model, or the B2C2B. Let me explain, by way of an example, and then provide some tips for getting it right. The case for B2C2B ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) will recognize SAS, Wolters Kluwer Health, and XPO as the 2025 recipients of its prestigious B2B Return On Integration (ROI) Honors at ...

What is B2B? B2B stands for business-to-business. In this model, your customers are other businesses or companies. Some examples of B2B business models include: ...

Business to government (B2G) refers to the provisions of goods and services to the government sector. It's a distinct form of business model, much like business to business (B2B) and business to ...

Download this additional model created by Tony to guide you through your process. What is an example of data marketing? If you’re looking for data-driven marketing examples for inspiration, our 2023 ...

By extension, this will help us build trust and influence with fellow members of the C-Suite. What is a commercial marketing strategy? Unfortunately, there is no one way to build a B2B marketing ...

Acknowledge Your User And Value Proposition This principle resonates with many companies. Figma is an example that proves how scalable an offering can be across both B2C and B2B markets while ...