Shopify reports that in-person sales are rising, highlighting the value of physical retail for brands like Dossier and The ...

Brands spend millions activating around Coachella. Then they spend the next three months trying to figure out if any of it ...

An invite-only startup event hosted by former YC and a16z staff will help founders learn to pitch press and run their own ...

Discover how Raffles and Fairmont are reimagining luxury hospitality by blending heritage with innovation, led by Claudia Kozma Kaplan.

The Rock It! Co., founded by Leah Stoudenmire Lawson, specializes in creating corporate events designed to build brand identity and loyalty.

The Rock It! Co., founded by Leah Stoudenmire Lawson, specializes in creating corporate events designed to build brand identity and loyalty. The company focuses on all aspects of event planning, from ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

FTC Hobbles Brand Safety - 06/24/2025The FTC's proposed order, unveiled Monday, includes conditions prohibiting Omnicom/IPG from directing ad dollars based on a publisher's "political or ...

The huge attendance at Cannes Lions and jubilant mood among attendees suggested AI may not be decimating the ad industry.