The brand began celebrating its 270th with a new steel watch, but other events and the reopening of its Paris flagship are ...

On tiny objects like watches, every detail matters. So why does it feel like so many fancy Swiss brands just scrolled through ...

The Super Bowl is the most watched American sports event of the year, so naturally Williams – in head to toe custom Nike and ...

Luxury watch stores look and feel increasingly like boutique hotels or apartments, as brands seek to deepen relationships ...

Tonight, a galaxy of superstars across sports, music, film, and more gathered in the heart of New Orleans for the first-ever ...

Compilation of this week's hottest thirst traps from Coco Jones, Chöe Bailey, Lori Harvey, Draya Michele, and more ...

Super Bowl LIX was full of big moments, from Kendrick Lamar's halftime show with SZA to the Philadelphia Eagles' victory.

The artist’s designs, like the Audemars Piguet Royal Oak, Patek Philippe Nautilus and IWC Ingenieur, dominate the field.

Chloe Bailey and Burna Boy's rumored romance is going strong after a PDA-packed night and matching luxury watches at dinner ...

Still, some watches make better investments than others. The Big Three — Rolex, Patek Philippe, and Audemars Piguet — still make up about 64% of the market. As of January, most Rolex and ...

Watches are timeless accessories that transcend the limits of trends or aesthetics. With their exquisite craftsmanship, ...