A new ad from the XX-XY Athletics brand titled "Real Girls Rock" in support of women's sports garnered over six million views ...

Tennessee softball will debut a new "Summitt Blue" jersey this season. Honoring Pat Summitt's legacy in her program is special for coach Karen Weekly.

Wilson’s deal comes after Caitlin Clark signed the richest sponsorship contract for a women’s basketball player in ...

According to a new marketing report, the WNBA was the fastest-growing brand in professional sports in 2024. After years of ...