Aritzia's Black Friday sale starts now! Shop casual luxury styles including the best-selling Super Puff for up to $100 off — and find out why we can't live without it. Stop freezing, start flexing.

Our editors test to see what makes Aritzia's Super Puff so popular. These coats are built for sub-zero temperatures, high winds, and freezing rain.

aritzia.com Tna The Mega Puff Shorty. We love Tna's The Mega Puff Shorty ($275) in this shade, which is somewhere in between chartreuse and lemon. Tna's The Mega Puff Shorty. From. $275.

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Aritzia's Super Puff jacket will keep you warm all winter long. In this review, you'll see what the hype is about and why it's worth it.

Emily Ratajokowski braved the cold in the shorter version of Aritzia’s Super Puff this January to walk her dog, Columbo. GC Images Aritzia. Aritzia Super Puff Shorty. BUY NOW $275.00.

I wouldn't be able to walk to work in freezing temps without my Aritzia Super Puff. Read our full review of Artizia's trendy, marshmallow-shaped jacket taking NYC by storm.

Aritzia The Super Puff Long Aritzia. BUY NOW $350.00 $245.00. Aritzia The Super Puff Long Aritzia. BUY NOW $350.00 $245.00. Stewart showed off her glossy gray version in a 2024 Instagram post ...

Super Puff’s immersive pop-up environments, called Super Worlds, were created by Willo Perron, the designer responsible for Drake’s flying Ferrari and Jay Z’s 4:44 album, among other projects.