Before the pandemic, United Airline's strategy focused on cutting costs to expand margins, which averaged 10.6% between 2015 and 2019. In 2021-22, United announced a series of aircraft orders for ...

The goal of market segmentation—the process of dividing a target market into smaller, defined subgroups of customers with shared characteristics—is to identify the subgroups with the highest ...

Architecture review boards are out of step To this day, I shiver when I hear leaders speak about their architecture review boards and the process of presenting to them.

The security of your network is critical, and segmenting it is one of the most effective strategies to enhance your posture. This technique reduces your attack surface and improves overall network ...

Customer segmentation refers to the division of the customer base into specific types according to purchasing behavior patterns. Understanding the various types of customers that you may encounter ...

Each customer is different from the next, so a single approach to dealing with different customers won’t work. With customer segmentation, your business can better understand every customer and ...

Find out how to leverage the feature effectively through thoughtful audience segmentation and campaign setup. Acquiring new customers is crucial for any business, but it’s challenging in today ...

AI-driven customer segmentation has emerged as a game-changer, empowering businesses to extract deep insights from vast amounts of data and optimise their marketing efforts like never before.

Content, customer data and optimization are critical, interconnected elements in a successful composable architecture. The term "composable" has received a lot of attention in recent years.

Improved Customer Service: By segmenting customers, you can tailor your service to the individual needs of each section, resulting in greater client satisfaction. Increased Sales: By acknowledging ...