Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media ...

(Reuters) - Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS parent company's platforms ...

Roughly half of all viewing in the United States that holiday was on streaming services, said Nielsen, the measurement service which has followed the rise of streaming in relation to traditional ...

Independent media agency, Nunn Media, has picked up insurance solutions provider, Neilson Financial Services, as a client moving forward. The appointment will require Nunn Media to support Neilson ...

New York — Christmas marked a milestone in media history: more streaming than any day ever before, according to the Nielsen company. Netflix streamed two NFL games on that day, with Beyonce ...

Former Jacksonville Jaguars defensive coordinator Ryan Nielsen has found his next stop. "Former Jaguars and Falcons defensive coordinator Ryan Nielsen is expected to join the Bills staff as a ...

The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households ...

The right data is critical to make sure you’re speaking to your target audience in the right places. In Nielsen’s 2025-2026 Upfront/NewFront guide, we dive into the trends driving today’s changing ...

17-02-2024 06:00 Unfortunately for President Milei, the political community he has joined has its own largely tacit rules which have little to do with economic efficiency.