On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

The American Athletic Conference is losing part of its name, announcing Monday it is rebranding as the American Conference.

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

East Carolina Athletics has been a member of the AAC since 2014, after leaving Conference USA. Since it’s inception, AAC has ...

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 ...

The American’s rebrand comes at a time when the conference is trying to establish itself as the top non-Power 4 conference.

Related: Ranking the American Athletic Conference's College Football Coaches for 2025 This story was originally reported by Athlon Sports on Jul 2, 2025, where it first appeared.

With six teams capable of winning the league title, the American Athletic Conference could have one of the most intriguing battles to watch college football's 2025 season.

Complete expert predictions for the 2025 American Athletic Conference football season.

Associated Press IRVING, Texas (AP) — The American Athletic Conference is taking its postseason basketball tournaments to two new venues for the league after a five-year run in Texas.

IRVING, Texas (AP) — The American Athletic Conference is taking its postseason basketball tournaments to two new venues for the league after a five-year run in Texas. The AAC announced Friday ...

IRVING, Texas, May 22, 2025 /PRNewswire/ -- American Athletic Conference Commissioner Tim Pernetti announced today the launch of American RISE Ventures (R evenue, I nnovation, S ports, E ...