Adobe Firefly AI video generator launches in beta, offering commercial-safe AI video tools trained on licensed content—challenging OpenAI’s Sora and redefining professional video editing.

Adobe's Firefly AI model is the first commercially safe AI generator for use by executive professionals. It’s the only ...

Adobe just launched Firefly Video Beta. This AI tool creates videos from text or images with features like object morphing and rotation. The first two videos are free, then it's $9.99 a month. Will ...

Adobe today unveiled its latest innovation in generative AI within it's Firefly application, now featuring the industry's first commercially safe AI video generation model. This development aims to ...

Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Everyone can now use Adobe's Firefly AI tool to generate videos as the public beta is open, offering options like Generative Extend and more.

Adobe released the first public version of an artificial intelligence tool that can generate video clips and revealed how ...

Promise announces its first round of development deals and hires, including MetaPuppet and the “John Wick 3” visual effects ...

Super Bowl advertising is a difficult assignment for marketers and agencies. Year after year, brands step onto the biggest ...

Real ones know that the Super Bowl is only as good as its halftime show, and the realest know that the halftime show is only ...

Holland America is the first to confirm the usage of artificial intelligence, instead of filming and using actors, to create ...

Holland America, a cruise line owned by Carnival Corp., is airing a regional Super Bowl commercial that is chock-full of ...