Discover how successful campaigns in 2024 broke through the digital noise by strategically combining direct mail with digital ...

Meanwhile consumers are being overwhelmed and highly confused by the plethora of direct mail, telemarketing, and digital advertising from third-party Medicare providers, The federal Center for ...

Many Americans are paying more attention to advertisements that offer promotions and deals than in pre-COVID times, according to a survey of 1,000 United States consumers conducted by Valassis, a ...

Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and ...

Direct mail, one of the most maligned marketing practices, is having a moment. It is used in 57 percent of marketing campaigns, up 7 percent over 2015 and second only to email.

I can appreciate how June Meskan may not like receiving unsolicited advertising mail (Voice, Aug. 28). Then again, she also probably doesn`t like having to turn pages of unsolicited advertising in … ...

CHANTILLY, Va.—BIA Advisory Services is forecasting a strong U.S. local ad market in 2022, growing by 10.1% to $161.5 billion as mobile advertising spending surpasses direct mail for the first time ...

Second, how do recipients respond to email and direct marketing? Some studies indicate up to 90% of direct mail is opened, while even the most rockstar email campaigns would be hard-pressed to ...

Organisations that wish to send unsolicited messages by electronic mail or make live calls for the purposes of direct marketing have to comply with the marketing rules in PECR, irrespective of ...

Despite an increase in 'no junk mail' signs in some Perth suburbs, small delivery services say there's still demand for advertising material. (ABC News: Kate Leaver)"That number has gone down a ...