In advertising, media psychology is used to analyze how people perceive, interpret and are influenced by media messages. This includes understanding the emotional and cognitive responses elicited ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience.

Social media advertising is critical because it allows you to hyper-target specific users, build an audience database and directly track your return on investment.

“I don’t know that I could’ve predicted it at this level,” said Bloomberg Media Group’s chief executive, Justin Smith. “We haven’t seen digital advertising growth in high double ...

Related Terms: Advertising Media—Internet; Advertising Budget The two most common print media are newspapers and magazines, but print media also include ...

To understand the future of post-advertising media, let’s briefly consider its past. During a period of the early 19th century known as the “party press” era, newspapers relied on patrons.

Reduced pessimism regarding financial prospects at both the company and industry levels suggests that businesses are becoming ...

Advertising firm Omnicom on Tuesday beat Wall Street estimates for the second quarter, fueled by growth in its advertising ...

How to cut marketing spend. In October 2022, Recast, a startup with software that analyzes marketing spend, raised a seed round of funding led by Lerer Hippeau, a New York venture-capital firm.

Who’s eligible for awards: Creators in the design, digital, film, marketing, media, PR, and print advertising. There’s also a special award for creators under 30.