Avoid costly mistakes in international PPC campaigns by checking these 13 critical Google Ads settings before launching.

February is almost over, and Q2 is right around the corner. Set yourself up for future success by performing a marketing checkup — a review of your company’s marketing strategies and how they ...

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As the war in Ukraine approaches the three-year anniversary of the Russian invasion that launched the conflict, NewsGuard has ...

Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

Another harmful effect of advertising romance is how young people’s perception of relationships is shaped by the media promoting unrealistic lifestyles, body shapes and beauty standards. These kinds ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

As political ad creators, we can take away some key lessons from this year’s lineup of Super Bowl ads. Here are four that ...

Yahoo on Sunday aired its first major television ad in years during the Super Bowl, a positive sign of momentum for the tech ...

For the first time since 1998, Nike had a Super Bowl ad spot and used it to send a message about women’s sports.

Join Campaign Middle East’s first Campaign Breakfast Briefing for 2025 on Ramadan Advertising and the Year Ahead for Media and Marketing. The event, which brings together leaders from across brands ...