The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Politics is awash in cash from billionaires using Super PACs to blast political ads. Experts say a donation limit could have ...

ASMR stands for “autonomous sensory meridian response," a relaxing and pleasurable feeling some people experience from ...

Since the recent signing of Executive Order 14151, companies and brands have dropped their DEI policies, namely Target, Google, Meta and more. As a result, many have perceived such programs within ...

For example, recognizing that players in a specific region prefer mobile gaming during evening hours can guide the timing of ...

A popular awareness campaign now in its second year that encouraged people to get flu vaccines to reduce their risk of severe ...

A Chhattisgarh-based copywriter, Pranay Awadhiya, took an unconventional approach to applying for a job at Swiggy Instamart ...

From the Paris Olympics and smokeless stoves to DIY fizzy water and cybersecurity, here are some of the best examples of the ...

Green River Distilling Company unveiled its first “modern brand” advertising campaign in over 100 years. Officials say the ...

An in-depth look at how Kellogg marketing faculty and MBA students break down and evaluate ads during America’s biggest night ...

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.