While some brands debate the role for AI in their marketing plans, others are embracing the possibilities to optimise ...

Performance Max has come a long way. Learn how recent updates offer more transparency, reporting, and control to help shape ...

The Jefferson Council had called for eliminating D.E.I., without much success. But a new lawyer with ties to the group took ...

For those who have not come across it themselves, the theory of the girlfriend effect says that men tend to become more ...

The Arctic Ocean is a vast and pristine expanse that has long been a defining feature of the planet, but now it stands on the brink of a monumental transformation. Recent studies reveal that the ...

A new report claims YouTube has been running ads for major brands on pirated videos, raising serious concerns about copyright violations.

Portillo's growth prospects are in the early stages, but favorable given the industry backdrop and the management. Read why I ...

AppLovin's AI-driven adtech platform, strong financials, and growth potential make it a high-conviction buy despite industry ...

The data is murky, the goals keep shifting, but the board wants better results. Marketing effectiveness is in decline. CMOs ...

Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting solution, last year.

Michelle Khare, known for her series 'Challenge Accepted,' is eligible for this year’s Primetime Emmy Awards. A nomination ...

Tariff-driven uncertainty isn’t just a cost or supply chain concern; it’s also a marketing communications challenge.