Although fewer companies fly the skyward tow ads, those who do claim business is booming and data backs them up.

In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the impact of AI on agency hold cos and media, including WPP Media’s prediction ...

OAAA’s Agency Council will provide industry guidance on emerging media trends, investment and planning strategies, and ...

In this exclusive interview, TBWAMedia Arts Lab's leaders reveal the secrets to their decades-long relationship with the $3 trillion brand.

Learn more about the biggest advertising agency stocks of the day based on premarket, during, and aftermarket prices.

Large companies will eventually follow small ones in using AI to create ad campaigns—undermining the agencies that have ruled the business for years, analysts say.

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial, ...

Bhubaneswar: The Bhubaneswar Municipal Corporation (BMC) on Wednesday issued an ultimatum to private advertising agencies to pay Rs 50 crore in dues, .

The state government has approved the proposed advertisement policy for the city, mayor Firhad Hakim said on Friday. In the new policy, one agency will be given advertisement rights for a particular ...

Yes& agency names Zihla Salinas as new CEO, signaling plans for continued growth and acquisitions in the marketing and advertising industry.

Trump’s FTC may impose merger condition that forbids advertising boycotts Report: Proposed condition on ad merger would ban boycotts based on politics.

Most marketing and ad agencies receive fixed or labor-based - rather than commission-based - payment, but see how agency compensation models are changing, according to this ANA study.