You’ve heard these slogans your whole life—but most people have no idea where they came from, or how powerful they really ...

An advertising slogan reveals a lot about your company, especially when the slogan reveals something about your prices, services or what customers can expect. In some cases, ...

Ad slogans are tending toward the cryptic these days. Many of them make no sense, just random pairs of words linked together by the desperation of latter-day Don Drapers.

Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising world has churned out countless award-winning catchphrases, ...

In 1988, Nike launched its “Just Do It” campaign to revive slumping sales—Wieden+Kennedy even doubled the ad budget to ...

The slogan accompanied an ad with ten very thin models, and the pushback of the ad came fast and furious. The company quickly changed the online ad to read “A Body for Every Body.” 7.

The new Mars slogan - "Pleasure you can't measure" - surely reflects the lack of pleasure felt by those that love the old "A Mars a day helps you work, rest and play" slogan. Karl Hughes, UK. Whoever ...

Popular ad slogan will 'be around in 100 years' as Gen-Z starts using phrase Many ad slogans have caught our attention over the years, but one has managed to work its way into our daily lexicon ...

The research, conducted by YouGov on behalf of the Advertising Standards Authority (ASA), surveyed 6,808 people across the UK, asking them to recall a slogan or strapline from an ad they remembered.