An important consid­eration if you’re an Azure user is that Advanced Data Secu­rity features are a separate and paid service from Azure SQL. Advanced Data Security contains three distinct features: ...

Go from model design to advanced analysis to visualization to source control, all in one location, and with the highest degree of data security. Analysis using SQL or Python .

So let's board the bandwagon. Let it all out. Give Redmond an earful. (after all, so many people on TV say Windows 7 was their idea, why can't you claim that the next SQL Server edition was your idea?