Gilbert Arenas' high school basketball star son, Alijah, tells TMZ Sports he's signing a contract with Adidas.

Michael Jordan is the greatest of all time to many and followed what would become a ‘normal’ path through college basketball.

Sneakerheads love to celebrate the unique artistry in sneaker culture. However, will they enjoy it as much in the new ...

How a match-winning shot from 19-year-old college basketball player Michael Jordan "changed the world" of sports endorsements.

Puma and Hornets All-Star LaMelo Ball are five years into a 10-year, $100 million dollar endorsement deal, and any hype ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Nineteen-eighteen was the year an outgoing, likable, six-foot-tall basketball ... the decline of the shoe that bore his name. At the 1968 Summer Olympics in Mexico City, Adidas dominated track ...

THERE is huge demand for rare and collectable trainers. Some brands and styles are highly sought after, fetching thousands of ...

Once a pioneer in high-performance sneakers, the company is playing catch-up in an increasingly competitive field ...

Football, baseball, basketball. Just representing Jordan on my shoe was a big thing to me.” Durant was about 10 or 11 years old at the time ... Tracy McGrady? Adidas. Allen Iverson?

(Trent Nelson | The Salt Lake Tribune) Utah Hockey Club center Clayton Keller (9) as Utah Hockey Club hosts the Tampa Bay ...