Salah and Wirtz Front adidas Campaign Ahead of Liverpool’s New Eraadidas reunites with Liverpool in fresh kit dealLiverpool’s ...

Adidas has renamed its 11pro boots after Germany midfielder Toni Kroos. Kroos played what is set to be his final game in professional football on Friday evening as his Germany side lost 2-1 ...

At Paris Fashion Week Men’s Spring/Summer 2026, adidas Originals celebrated the enduring impact of football culture far ...

Bjorgvin Hreinsson is Adidas’s Global Product Manager. When he speaks to The Athletic over Zoom, he has two boots in his hand. One is Kroos’ original, fabled Adipure 11Pro, and the other is a ...

A year defined by football. Since adidas’ inception, football has been intertwined with the brand’s story, and for the past ...

adidas Copa Mundial is the world’s best-selling and most iconic football boot; Production of kangaroo leather has ended, transforming the Copa Mundial forever; CEO Bjørn Gulden confirmed the ...

Both Adidas and Puma not only created sports shoes but made boots for Nazi soldiers as well as Panzerschreck bazookas, an anti-tank rocket launcher, which were used on the front line in World War II.

With the F50+, Adidas aimed to integrate some of the technology developed for running shoes over the past five years into a football boot. Most significantly, Adidas focused on the sole, an area ...

Germany’s football association has been accused of lacking in patriotism after its decision to dismiss Adidas as the main supplier of the national team kit.. Politicians and football journalists ...

Adidas and Puma, family-owned firms from the same German town, dominated global sports apparel from boots to tracksuits, and football remained a simple game, in the famous words of England’s ...