The format, which is a change from the traditional Eastern Conference versus Western Conference, comes after All-Star game received heavy criticized and even deemed "unwatchable" by some. NBA ...

Another day, another setback for Adam Silver and the NBA in their uphill battle to increase viewership in the NBA. Milwaukee Bucks superstar and perennial MVP candidate Giannis Antetokounmpo will ...

But the latest idea floated by commissioner Adam Silver this week — to reduce the length of each game to 40 minutes — should be a non-starter, even with the league experiencing a dip in TV ...

Commissioner Adam Silver isn't ruling out the possibility of a USA vs World NBA All-Star game format in the future.

Adam Silver, the NBA commissioner, is not a stickler for minor adjustments and big improvements that will help his league. The NBA Cup’s In-Season Tournament, the All-Star Game’s structure ...

With the NBA season in full swing, league commissioner Adam Silver has a few ideas in his head about how to make the game even better. On Wednesday, Silver went on "The Dan Patrick Show" and was ...

NBA commissioner Adam Silver said Wednesday that he likes the idea of shortening games to 40 minutes by going from 12-minute quarters to 10. "As we get more involved in global basketball ...

However, Commissioner Adam Silver suggested on The Dan Patrick Show that he is open to shortening games by reducing quarters from 12 to 10 minutes. As Uproxx reports, he pointed out that the NBA ...