Here's the full extent of what Silver said regarding 10-minute quarters: "I am a fan of four, 10-minute quarters," Silver ...

NBA Commissioner Adam Silver went viral for his comments regarding the length of each quarter in games recently. However, not ...

NBA commissioner Adam Silver floated a potential game-changing idea during an appearance on the Dan Patrick Show on Wednesday ...

Nuggets coach Michael Malone never neglects to credit the NBA for thinking proactively about ways to improve the game. But ...

NBA commissioner Adam Silver did a hit with the Dan Patrick Show earlier this week in which he was asked about some of the wildest ideas out there to improve the product. Silver offered up he was ...

Adam Silver recently revealed he's open to the idea of the NBA adopting 10-minute quarters, citing global standards and ...

Just over half of the NBA season has passed, and Commissioner Adam Silver's search for ways to improve the league appears in full swing. This week, Silver floated a drastic rule change for the ...

NBA commissioner Adam Silver is a proponent of potentially shortening NBA games to 40 minutes from the current format of 48 minutes. "Something else that I'm a fan of—and I'm probably in the ...

But the latest idea floated by commissioner Adam Silver this week — to reduce the length of each game to 40 minutes — should be a non-starter, even with the league experiencing a dip in TV ...

NBA commissioner Adam Silver presented the idea of changing ... a game is more consistent with modern television habits." Silver's comment came after Patrick asked the commissioner about the ...

NBA commissioner Adam Silver recently stated that he is ... television consumption and global basketball standards. Silver’s comments suggest that while a shift to 10-minute quarters is not ...