After a thorough investigation, Campaign cannot find any proof of the alleged results and impact stated in the Cannes case study submission.

The Federal Trade Commission has sent warning letters to four companies reminding them to comply with the FTC’s “Made in the ...

You’ve heard these slogans your whole life—but most people have no idea where they came from, or how powerful they really ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The new documentary "The Final Copy of Ilon Specht" reflects on an advertising pioneer behind the phrase "Because I'm worth it" for L'Oreal.

ASA Chief Executive, Guy Parker said: “Ads have the unique power to connect with people and this list of the UK’s most memorable ad slogans reminds us of just how iconic some slogans ...

New research from the ASA and YouGov reveals the UK’s most memorable ad slogans, while four of the brands in the top 10 share why they believe their straplines have been so enduring.

Of course, every good advertising campaign starts with good intentions, but sometimes, even well-intentioned slogans can be wildly questionable. This is exactly the case with all of the slogans ...

Everything is better with bacon, and the same is true for the new addition to the Iowa Pork Producers Association viral ad campaign.

It is probably a non-issue that a slogan can advance the marketing and advertising efforts of your business. Yet, a slogan is one of those vague advertising concepts that can have different ...