The LG Radio Optimism campaign proved that the big screen can become more than an ad medium into a catalyst for genuine human connection.

Through detailed (and fully automated) labeling of ads—covering aspects such as color schemes, themes, sentiments, or product categories—AI can better synthesize and make decisions based on those ...

Based on my company's more than 1,000 Meta Ad Account connections, the average success rate of creative assets launched is barely 15%. That means 85% of content is being wasted, not to mention the ...

Stars like Kristin Chenoweth and Joshua Jackson share their nostalgia for soda and love of Olipop in a campaign inspired by ...

This new era of creative proliferation calls for brands to rethink their design process. Creative teams must be more scalable to design unique ads for every channel, ad format, funnel stage, and ...

AdCreative.ai is a great tool for data-driven marketers. It creates ad design options based on your brand and visuals, ready for A/B testing on platforms like Meta, Instagram, LinkedIn and Google Ads.

These insights can then be used for creative optimization. Bias identification: We know AI can perpetuate negative societal bias, but it can equally be used to limit bias in creative. Once AI knows ...

Considering that Facebook has captured one of the largest advertising audiences on the world wide web (an estimated 2.91 billion people) for an astonishingly competitive cost per click of $0.43 ...

This helps me constantly draw creative inspiration from the world around me. - Bryanne DeGoede, BLND Public Relations 14. Traveling To Gain New Perspectives And Ideas Travel, travel, travel!