Frito-Lay is breaking with past Super Bowl strategy for Lay's potato chips, trying a commercial that is sweet and cinematic ...

Florida spuds get a spotlight in a Lay's potato chip ad shot in Elkton that will air during Sunday's Super Bowl.

The commercial tells the ... attacks of September 11, 2001. Frito-Lay is testing the new vision for getting people interested in its signature potato chips amid a crowded field.

It's marketing's biggest night! Outside of the actual game and the famed halftime show, many viewers tune into the Super Bowl ...

A Frito-Lay ... commercial features a young girl planting a loose potato and carefully tending it as it grows to maturity, when she proudly adds it to the truckload of spuds heading to the potato ...