Discover how AI-powered PPC strategies can help you reconnect with high-intent mid-funnel prospects and drive business growth ...

Mobile marketers usually rely on Facebook and Instagram for their retargeting campaigns. However, ad placements in other apps ...

Account-Based Marketing (ABM) is now essential for B2B growth—enabling precise targeting, personalized engagement, measurable ROI, and stronger sales-marketing alignment for scalable, predictable succ ...

Arguably the most important job for a B2B marketer is to deploy strategies that drive high-quality sales volume. Time and time again, account-based marketing ( ABM) has proven its ability to do just ...

In its SPARK Matrix™ for Account-Based Marketing Platforms, 2024, QKS Group recognized Informa TechTarget for technology excellence, market-leading intent data, exceptional customer impact and ...

Retargeting can help your company use its marketing budget better and increase conversions. Business.com spoke with marketing and sales experts about everything you need to know regarding retargeting ...

Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche practice adopted by large tech and professional services firms, ABM has evolved ...

There are numerous misconceptions about account-based marketing and how it works so we're going to clear the air by showing you the true meaning and potential.

But according to B2B Marketing’s survey of 300 B2B ABMers, just 1% of marketers believe their team has all the skills required to carry out ABM successfully. Through our conversations with marketing ...

Account-based marketing (ABM) is one of B2B’s biggest buzzwords these days. But really, it’s just sound B2B marketing with a couple of minor deviations from standard demand-gen.

Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly ...

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts.