Mobile marketers usually rely on Facebook and Instagram for their retargeting campaigns. However, ad placements in other apps ...

Account-Based Marketing (ABM) is now essential for B2B growth—enabling precise targeting, personalized engagement, measurable ROI, and stronger sales-marketing alignment for scalable, predictable succ ...

Lauren Parr is the co-founder and Product Director at RepuGen, one of the leading healthcare reputation management platforms.

Social media is now essential for ABM, enabling precise targeting, real-time engagement, measurable results, and accelerated ...

Leading account and intent-based sales and marketing providers and technology solutions for the beverage industry: introduction Across the global landscape of the beverage industry, companies are ...

At first glance, the combination of direct marketing with behavioral targeting should create a stronger engagement profile. In practice, however, behavioral targeting diminishes the quality of leads, ...

Performance Max divides opinion. Some see results, others see risk. This post explores when it works, when it doesn't, and ...

Delivering an account-based experience is the best way to succeed in reaching finserv buyers digitally and catering to their heightened expectations.

Several key trends are shaping mobile advertising partnerships, with the rise of AI impacting various aspects of the bidding ...

The UK Advertising Standards Authority has upheld complaints against three ads by gaming supplier Play’n GO. The ads were ...

This roundtable explores how pharma can realign its strategy to ensure visibility, resonance and results in today’s shifting media ecosystem.