Mobile marketers usually rely on Facebook and Instagram for their retargeting campaigns. However, ad placements in other apps ...

Lauren Parr is the co-founder and Product Director at RepuGen, one of the leading healthcare reputation management platforms.

At first glance, the combination of direct marketing with behavioral targeting should create a stronger engagement profile. In practice, however, behavioral targeting diminishes the quality of leads, ...

Performance Max divides opinion. Some see results, others see risk. This post explores when it works, when it doesn't, and ...

Several key trends are shaping mobile advertising partnerships, with the rise of AI impacting various aspects of the bidding ...

The UK Advertising Standards Authority has upheld complaints against three ads by gaming supplier Play’n GO. The ads were ...

Black Friday customer segmentation is a holiday marketing strategy that divides customers into distinct groups based on ...

If you’ve ever entered a free online competition–maybe to win a trip to Santorini, a shiny new gadget, or even just a year’s ...

We’re not in the era of creative-first marketing anymore. We’re in the era of calculated experience. AI doesn’t just assist.

Check out the best CRM platforms that combine customer relationship management with email marketing automation -- featuring ...

Discover how mobile-first marketing platforms like Ahrefs empower Android app growth by enhancing discoverability, tracking keyword shifts, and more!