College athletics enters a new era July 1 as the House v. NCAA settlement takes effect, formally allowing schools to share ...

AT&T Lily is a household name for most sports fans. Milana Vayntrub, a 38-year-old actress, is probably best known for ...

AT&T's Lily, whose real name is Milana Vayntrub, has been a mainstay in the lives of sports fans for several years now. The AT&T commercials would often play during the NCAA Tournament - they ...

More: What does the NCAA settlement mean for college sports? We answer the burning questions Castiglione has taken numerous steps over the past year to ready his athletic department for ...

The NCAA’s three Corporate Champions and 16 Corporate Partners combined to earn more than $213.3 million in equivalent media value (EMV) from in-game sponsorship exposures during live telecasts of the ...

During his pre-Final Four news conference, Houston coach Kelvin Sampson spoke about the team's continuity from last year. Approximately 80 percent of the minutes this season are from players who ...

For decades, college athletes had to not only refuse commercial opportunities but pretend they didn’t exist. Now, everyone can cash in, but no basketball player has cashed in like Duke’s ...

Lauren Betts, whose UCLA Bruins take on UConn in the second national semifinal Friday in Tampa, is fast joining the Lakers’ Luka Doncic as one of freshest new faces in the L.A. hoops scene.

CBS Sports brings you live coverage, scoring, expert picks and stats for the MLB matchup between Pittsburgh Pirates and Seattle Mariners on July 6, 2025 ...

Here's a a full breakdown of Flagg's AT&T ad. 📲 Follow The Sporting News on WhatsApp Cooper Flagg AT&T bingo commercial Flagg is all over the TV screen in March in more ways than one.