Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact. The post ...

Net debt/EBITDA was 1.7 times in fiscal 2023, but we expect this ratio to increase temporarily above 3 times with the acquisition of 1E. Leverage should decline again in the next few years given the ...

Sophos’ $859 million acquisition of Secureworks will give the cybersecurity vendor a ‘much better competency’ on serving the ...

At Pushwoosh, we firmly believe that user segmentation directly impacts both revenue and engagement. To validate this, we analyzed 50 billion mobile push notifications sent via Pushwoosh in Q4 2024 ...

Aptar has a narrow economic moat, with durable switching costs in the Pharma business supported by intangible assets throughout the product portfolio from expertise in product regulation, design, and ...

Palantir's Q4 earnings beat expectations, with revenue up 36% YoY and EPS up 75% YoY. Check out why I remain bearish on PLTR ...

Here’s an important question not enough marketers ask themselves. How many unopened promotional emails are currently sitting in your personal inbox, and more ...

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

With the recent boom of artificial intelligence in healthcare, leaders are grappling with the best use cases. Many systems are piloting AI programs to reduce clinician workloads and improve ...

Second, and more importantly, my real edge comes from connecting the dots between data and what it means for our customers ... overhyped and overused in some cases. For example, the other day ...