Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact. The post ...

But what if we stepped back and thought about using scenarios as a creative way to segment the market? After all, different customer sets face different ... But what if that weren't the case? What if ...

To get a more practical glimpse of how CDP and CEP differ yet complement each other, let's consider three use-cases. Customer engagement platform ... By analyzing that data, the CDP can segment users ...

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

Admap regularly carries features on segmentation and a special feature in Admap... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best ...

From sustainability and entertainment to cutting medical costs and boosting students education, here are seven AI use cases customers are clamoring for in 2024, says Google Cloud AI partner Cloudsufi.