You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name.  In its traditional form, a researcher presents a statement followed by five ...

There are several ways you can gather data regarding someone’s preference or attitude. The Likert Scale is a five or seven-point scale that is used to allow the respondent to express how much ...

The Likert Scale is one of the essential tools among psychologists and other social science researchers. The simple idea behind the Scale, developed in 1932 , is that many human experiences are ...

The Likert Scale Revisited: An Alternate Version Gerald Albaum University of Oregon. Introduction. Marketing researchers have available for their use in measuring attitudes or components of attitudes ...

(2019, April 23). Strongly agree: The number of response options matter when using a Likert Scale. ScienceDaily. Retrieved June 2, 2025 from www.sciencedaily.com / releases / 2019 / 04 ...