Hello Kitty's grip on kawaii culture is slowly loosening as fans flock to a more punk mascot from Sanrio that they find more ...

Soft, slow, and delightfully squishy — Hello Kitty comes to life in a dreamy, tactile world of pastel play. Each gentle press ...

Unbox all of the treasures Hello Kitty and Friends have to offer in the second edition of this Miniverse series. Kids can open and build items like a mini Hello-Kitty-themed cake or other surprises.