In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick ...

Ajay Kakar, head – corporate branding at Adani Group, said "At Adani, we are not just generating electricity—we are creating ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just ...

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less ...

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do ...

Qualcomm India's head of marketing, Sumit Sonal, explains how it has ditched the spec sheet to woo consumers through cricket, ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for ...

At Jagannath Yatra 2025, brands swapped slogans for seva—balancing commercial ambition with cultural caution in high-emotion territory.

Analysts at investment bank Citigroup called it a “pretty grim statement” from WPP and said that the guidance was a “bit of a ...

Cannes Lions tightens reins as AI blurs boundaries After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

Articles written by Julia Walker ...