Can Google AI overview and other search chatbots cancel each other out?; say goodbye to both Demand Media and Linda Yaccarino ...

Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting solution, last year.

The double-digit percentage layoffs at TripleLift come roughly four months after the company hired Dave Helmreich as its new ...

Comscore, iSpot and VideoAmp all reaffirmed last year’s full certification, according to the broadcaster-backed joint ...

Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes.

Advertising restrictions often flag keywords and images used in women’s health care ads, preventing those ads from reaching ...

Adalytics is out with another summer blockbuster, of sorts. For at least a year, Adalytics has observed creator accounts on ...

Making Science recently launched an AI tool that helps advertisers optimize their marketing campaigns while maintaining ...

CTV advertisers have carried over one-to-one programmatic logic from display and online video into a channel that behaves ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s ...

YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in ...

Layser spoke to AdExchanger about how AI is transforming how advertisers value media and the implications for publishers ...