Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands have evolved their email ...

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistia’s 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals.

Friction-Inducing Latent Unasked Questions are the unasked questions your audience doesn’t know about. But if left unanswered, they can derail the entire buying process. Costing you existing and ...

HubSpot’s June updates will help with smarter AI, cleaner data and more power across the platform. Here are the updates you need to know.

Six predictions about AI and marketing that may surprise you AI isn't replacing marketers—it's transforming them. Discover what the future holds and why most orgs still aren't ready for it.

Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success.

In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. His framework maps roles based on their internal or external focus and whether ...

From view-through rate to video length, contributor Sweta Patel discusses the metrics that will help you understand how your videos are performing on Facebook.

Frankenstein AI and the collapse of the GTM playbook Disconnected stacks and outdated tactics are eroding pipeline and trust. Real growth starts with aligning signals, systems and teams.

This article was co-authored by Rachel Smith, a Sr. Principal Analyst in the Gartner Marketing Practice, specializing in marketing data and analytics, marketing technology and marketing operations.

We’ve updated our story on bulk email restrictions to include news of Google’s “Manage your subscriptions” feature for Gmail. Get an AI-generated audio overview of bulk email restrictions from Google, ...

We’ve updated this guide with information on frequency capping for brand awareness campaigns. Using LinkedIn personally is very different from using it for marketing. Fully understanding the business ...