AirAsia has unveiled a virtual influencer named Miss AVA, an evolution of its chatbot named AVA (AirAsia Virtual Allstar) launched in January 2019. Miss AVA currently focuses on travel-related content ...

Italian luxury brand Valentino has named Taiwanese pop star Jolin Tsai as its latest brand ambassador. The 43-year-old known as the “Queen of C-pop” is an influential pop cultural figure, selling over ...

Under the collaboration, Luckin Coffee has relaunched its Osmanthus Longjing Latte, as well as paper bags and co-branded cup sleeves in Victoria’s Secret’s iconic hue with angel wings. It has garnered ...

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Saudi Arabia’s Public Investment Fund (PIF) has continued its concerted drive in the tennis sponsorship landscape;… ...

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Japanese heavy manufacturing conglomerate Komatsu has secured a multi-year partnership deal with F1 team Williams Racing. … ...

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In a deal brokered by Paul Poole (South East Asia) Co., Ltd., MedPark Hospital will reprise… ...

Indian private bank RBL Bank has struck an endorsement deal with homegrown chess prodigy Gukesh Dommaraju.… ...

India’s leading two-wheeler manufacturer Hero MotoCorp has secured three-year endorsement deals with emerging Indian American golfers Akshay… ...