We received a great question from a local nonprofit about their annual fundraising letter. Each December they mail a letter to ask people, most of whom have given before, to make an annual gift.

The work area nonprofits are doing is vital to combating ... Many had to cancel their annual fundraising event, which supported a significant portion of their operations.This unprecedented public ...

Nonprofit organizations often use direct-mail solicitation in fundraising efforts. An introductory letter is an opening to a proposal that requests a specific amount of funding for a specific cause.

It’s fundraising, especially major-gifts fundraising. The fundraising office is typically the least understood and least financed part of nonprofits. And in the fundraising office, the least ...