From coastal grandmother to night luxe to cottagecore and dark academia, TikTok is full of viral aesthetics. We explain why they've become so popular.

Night Luxe vs. That Girl. Both aesthetics are offshoot branches of the “cool girl” tree, but in practice, they are quite different. Equally hard to attain and coveted, “night luxe ...

Along with the indie sleaze and 2014 tumblr girl style, the night luxe aesthetic has become TikTok’s trend du jour: an enigmatic and luxurious style rooted in excess, debauchery and indulging in your ...

The "night luxe" aesthetic is replacing social media's wellness trend, reported Liz Flora for Glossy. A modern-day take on the 1920s, it symbolizes hedonistic desires and nostalgia after economic ...

Online presence shapes perceptions and builds meaningful connections in today’s digital-first world· Our social media and gaming profiles often reflect our personality, interests, and ...

In it’s place, the ‘night luxe’ aesthetic is set to takeover. And it’s a large departure to what came before. Last year, we looked to influencers and #girlbosses to lead the way, ...