Toy giant Mattel said Wednesday it has wrested back control of the lucrative licenses for Disney Princess and “Frozen” characters from its archrival Hasbro. The deal will allow Barbie o… ...

Since 2018, Mattel has made winning back the Disney Princess and “Frozen” toy licenses a key priority and sees its pivot in strategy to an IP-drive toy company as what led to its success in ...

It’s a magical world again for Mattel. The toy company won back the rights to make dolls based on Disney’s princess characters, including Frozen’s Elsa and Anna, Jasmine from “Aladdin ...

Toy company Mattel has won back the licensing rights for Disney’s princess and “Frozen” franchises. The reunion comes after Hasbro bested the rights for the “Frozen” and princess ...

Mattel, Inc. MAT recently entered into a multi-year global licensing agreement with Disney to develop and market the latter’s Princess and Frozen branded line of products. The deal marks the ...

Mattel (NASDAQ:MAT) shares were nudged higher after the toy maker announced the renewal of its multi-year licensing agreement with Disney (DIS) in celebration of Toy Story's 30th anniversary and ...

Mattel Inc. has won back the rights to produce toys based on The Walt Disney Company’s lineup of iconic Disney princesses and “Frozen” characters. Hasbro was previously the owner of the ...