Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

the marketing data and tool environment as a whole are not keeping up. As the role of marketing continues to expand, IT departments are struggling to keep up and are not solving for all the needs of ...

There are a variety of solutions for data analytics in mobile marketing. We at AdQuantum (AQ), for example, most often use tracking platforms such as AppsFlyer, Adjust, and Google Analytics. Before ...