Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

When you base decisions on facts not guesses, your campaigns become more effective. Here are 9 ways to turn your data into ...

For example, you can feed customer interactions into your ... Continually improve The beauty of data-driven marketing is that it drives you directly to the customer. From there, every tweak of the ...

the marketing data and tool environment as a whole are not keeping up. As the role of marketing continues to expand, IT departments are struggling to keep up and are not solving for all the needs of ...