Gibson said the slogan has become “a brand asset,” similar to the company’s logo, keystone and glass bottle design, reminding consumers of Heinz’ history. Heinz and its association with 57 ...

The Heinz History Center isn’t connected to the Heinz ... Hershey got his start in caramels instead of chocolates! But the logos of the Heinz Company often suggest that ketchup wasn’t the ...

Among comments there: "The pickle is quintessentially 'Heinz' and is emblematic of your history. If your ketchup ... the pickle will stay in the Heinz logo on its vinegar, chili sauce and mustard.

Heinz has unveiled a tasty new billboard campaign that boldly ditches its iconic logo. Featuring close-up shots of its most popular products – from baked beans to the humble tomato soup – the ...

"Personally, I'm kind of a traditionalist, and I like history," Bogdan said. He remembers getting pickle pins that Heinz handed out ... to give fans of the pickle logo something to cling to ...

PITTSBURGH (KDKA) -- The fate of the second Heinz Field scoreboard ketchup bottle has been decided. Fans nostalgic for the days when Acrisure Stadium used to be Heinz Field will be able to see the ...

Heinz billboard / Wieden+Kennedy Heinz has dropped its logo in a confident billboard campaign highlighting its slogan ‘It Has to Be’ without featuring the brand name. Instead, each ad ...