Design thinking empathizes ... better leverage design thinking principles as part of their activities: Go beyond capturing needs in customer interviews. Using a broad, non-leading approach ...

It’s about applying the principles of design to the ... the founder of Austin Center for Design; and the author of Well-Designed: How to Use Empathy to Create Products People Love (HBR Press ...

While he started out as a graphic designer, he has been invited to design objects, brands (he managed to shift the paradigm for Coca-Cola) and places (for example ... is using the design thinking ...