e.l.f. Cosmetics launches new “The Many-Trick Pony” campaign highlighting e.l.f.'s holy grail, Halo Glow Liquid Filter. Featuring the voice of Rebecca Black, the spot showcases how this multi ...

Drugstore vs. high-end makeup is a decades-long debate topic in the beauty community. If you were present during the OG ...

e.l.f. cosmetics Halo Glow Liquid Filter $14 at ELF Cosmetics One part foundation, one part highlighter, this complexion product lives up to its viral reputation.

e.l.f. Cosmetics x Cloud Skin. For the campaign video, Trainor transforms into the chicest flight captain you’ve ever seen. Rather than go over boring safety protocols, however, ...

Shop e.l.f. Cosmetics and Meghan Trainor's Cloud Skin beauty bundle with the viral Halo Glow Liquid Filter, new Halo Glow Powder Filter, new Lip Oil and more.

I'm long e.l.f.; its repeatable growth model, cultural relevance, and disciplined execution make it a compelling, albeit ...

e.l.f. Cosmetics launches new “The Many-Trick Pony” campaign highlighting e.l.f.'s holy grail, Halo Glow Liquid Filter. Featuring the voice of Rebecca Black, the spot showcases how this multi ...