A tool by itself is only as effective as the methodology behind it. Successful data strategies don’t just depend on the right ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Byline: Matthew Kayser Modern businesses operate in a constantly shifting digital landscape. Whether analyzing a competitor’s ...

The cybersecurity industry has seen explosive growth as businesses and individuals prioritize digital protection in an ...

In translating this strategy for businesses, this means: • Using customer data to identify high-intent buyers. • Excluding audiences who are unlikely to convert (e.g., existing customers for a ...

To stay ahead, ecommerce businesses can't ignore the importance of data, especially the sort of public web data that their ...

Imagine being able to observe precisely how visitors engage with your website–where they pause, what they overlook, and how ...

The intersection of engineering management and enterprise data leadership is evolving under the weight of AI and machine ...

Sol Rashidi Joins Cyera as Chief Strategy Officer for Data and AI, Joining Wave of Industry Leaders Betting on the AI-Native Security Revolution Veteran execs from AWS, Zscaler, and Palo Alto ...