You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name.  In its traditional form, a researcher presents a statement followed by five ...

The Likert Scale is one of the essential tools among psychologists and other social science researchers. The simple idea behind the Scale, developed in 1932 , is that many human experiences are ...

Researchers often tweak the number of response options in the traditional five-point Likert Scale with little empirical justification for doing so. Now a psychologist has tested the test. Leonard ...