Several TikTok users called out the ad, arguing that it praised the “Euphoria” star’s blond hair and blue eyes.

According to History.com, eugenics is the practice or advocacy of "improving the human species" by "selectively mating people with specific desirable hereditary traits." Essentially, "breeding out" ills like disease, criminal tendencies, disabilities, and anyone who fell outside the so-called social norms.

Sydney Sweeney recently collaborated with American Eagle on their new fall clothing ad campaign. However, the advertisement has since received much criticism for its tagline: “Sydney Sweeney Has Great Jeans.