Adidas’s I’m Possible campaign has been encouraging sportspersons across the region irrespective of their gender, religion, and even professional backgrounds to participate in making the impossible ...

The world of influencer marketing is experiencing a fascinating transformation with the rise of virtual influencers. These computer-generated characters, presented as real individuals, are quickly ...

In an exclusive piece for Communicate, Konstantin Vladimirovich Tserazov details how ESG investing in the UAE is a story of ambition and innovation.

Meet the Hassoun brothers, the creators behind Palestine Drinks, which soared to sell out a million cans within a mere week. In an exclusive interview, Communicate spoke to Mohamed Kiswani, ...

From Storytelling to Story Scaling Back in 2019, STA began with no legacy to fall back on. So, they visited the world’s best. Their key takeaway? Stay original. Cut through advertising noise. Build ...

The publicity and rumors all fueled the hype around the release of the Air Jordans 1 in April of 1985 and lead the product to tremendous success. The Jordans went on to dominate the sports shoe ...

By Manara GlobalIf someone told you that you could power your car for an entire week for the cost of a McDonald’s cheeseburger, would you believe them? This is the price of fully charging an average ...

As we enter 2024, the public relations industry is on the verge of a transformative era, one that promises to reshape the very nature of how businesses interact with their audiences. This isn't simply ...

Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M, it brings all of the Groupe's capabilities together under a ...

In line with the UAE’s Net Zero 2050 Strategy and following a partnership signing with Mastercard and LuLu at COP28, Unilever today officially launched its inspirational campaign committed to help ...

SEO is proving to be more important than ever in 2024 and I see more and more businesses realizing it. In 2022 and 2023, the reality was that business owners and larger corporations predominantly ...

Seven Media, the region’s most dynamic PR and communications agency, has announced a strategic partnership with Joe Lewis Company (JLC), a world-class event production and management powerhouse. The ...