Samsung is emailing customers the code “S25APP” which knocks 5% off the total price of the device when it is bought in the Samsung Shopping app. This appears to be a rebrand of the long-standing “APP5” discount issued to first-time buyers.

The Galaxy S25 Edge almost had a different look, but Samsung had to forsake some features to achieve an ultra-thin design

At a time when major phone releases are as high-stakes as ever, Samsung tries to set the $800 Galaxy S25 and $1,000 Galaxy S25 Plus apart by leaning into what's new (AI), as well as the familiar (good cameras and battery life). And I am definitely impressed.