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retailers from CVS to Target and Walmart have invested heavily in their private-label brands over the past year, wrapping store-branded products in new design-forward packaging. A new report finds ...

Kroger’s goal to add more than 900 new items in 2025 is on par with its store brand growth last year, which included 370 items in fresh categories. Foley noted that Kroger’s proprietary customer ...

The grocer launched a collection of lemon-inspired products, including cookies, pretzels and popcorn, available through May 9 ...

Store-brand products have long ... company sees an opportunity to gain private-label market share because innovation has been lacking in national brands on packaging, sustainability and taste ...